When Bob Ross meets Digital Optimization – Willem Corbijn

Willem Corbijn
For the fifth episode of “Digital explained to my Mom”, I have had the pleasure to meet Willem Corbijn, Managing Partner of IntoAction.
Willem is Managing Partner at IntoAction and branch director for their Utrecht office. He has a background in business engineering and a passion for digital and working with people. He started his own company during college to step on to the digital train, and never stepped off after that.
In his role at IntoAction he is responsible for business development and recruitment and combines this with strategic consultancy for their clients.

IntoAction solves digital innovation topics for large international companies such as Philips, AkzoNobel, Dorel, FrieslandCampina and Rabobank in the areas of Marketing, Sales and Service. They play a role in both Digital Transformation and Digital Operations.

I met Willem during an Adobe Summit 4 years ago, where he was presenting a session together with Philips on Digital Optimization and the Scale of Happiness. During the interview, we have discussed the IntoAction approach, how to align people, process, information and technology. But we also discussed how a Bob Ross approach can be beneficial in optimization programmes.
Enjoy the show!
PS: IntoAction is growing and looking for enthusiastic people to join the team. Check their website!
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