Meeting François Laxalt from Tinyclues

Francois Laxalt - Tinyclues
Francois Laxalt – Tinyclues

For the fourth episode of Digital Explained to my Mom, I have had the pleasure to interview François Laxalt, Senior Director of Product Marketing for Tinyclues. He is an accomplished senior marketing executive with 17 years in the marketing software industry (at companies such as Tinyclues, Neolane-Adobe, Datadistilleries and SAS 5 years).

Tinyclues is one of the leading players in the French Tech. They enable large B2C companies to plan intelligent marketing campaigns, both customer-centric and aligned with their business goals. It uses a deep learning technology to offer a unique new AI-first experience, where they can directly apply their campaign ideas and goals, and in a few minutes develop the best course of action.

Tinyclues works with leading brands such as Lacoste, ClubMed, Rakuten, ThomasCook and AccorHotels

Besides his activities at Tinyclues, he is also a Partner at Axeleo the 1st all in one acceleration platform for Enterprise Technology startups and a Professor at Université Paris I.

During the interview, we have discussed topics such as the role of AI in marketing and society, his passion for photography and living in Paris.

You can connect with François via:

Enjoy the show!


Meeting Robin Leonard, CEO AFDigital

Robin Leonard
Robin Leonard, CEO AFDigital

For the third episode of Digital Explained to my Mom, I have had the pleasure to interview Robin Leonard. Robin is the co-founder and CEO of AFDigital, a Salesforce Gold Consulting Partner that specialises in the Customer Journey. AFDigital balance Technology Consulting alongside Creative Services. Operating across APAC with offices in Auckland, Sydney, Singapore and Manila 

In his own words, Robin is a humble kiwi. I personally consider him way too humble seen his achievements. In less than 7 years, they have established a great agency that is working with major Asian and global brands such as Qantas, Nikon, Revlon, NBN Australia, Singtel, Salesforce, Malaysia Airlines and Audi.

During the interview, we have discussed how to keep empathy as a cornerstone of your business while you are growing it. But we also discussed why Robin wants his team to be “unicorns”. We also talked about how investing in learning technology can change people’s lives.

Robin will be a speaker during Dreamforce, Park Central Hotel, Running a Digital Marketing Practice powered by Salesforce. More information at:

You can connect with Robin:


Meeting Eylard Wurpel

Eylard WurpelI have had the pleasure to interview Eylard Wurpel, former Group CMO for the @Leisure Group, one the leading vacation rental companies in Europe, active in all segments of our industry: from full service providers Belvilla and DanCenter to booking platform Casamundo and the online marketplace Traum-Ferienwohnungen.

Eylard Wurpel has extensive international experience, having worked both on the client and agency side. Eylard loves the challenges of ecommerce, data-driven marketing and customer centricity and worked for Yahoo! and was Managing Director of search engine marketing agency ClearSense. On the client side he has worked for albelli and Belvilla. Eylard is married, has two daughters and holds an MBA from Kellogg School of Management.

Eylard is a customer centric, results driven senior business leader with a strong strategic track record. Eylard is recognized by his peers as an energetic, natural leader who excels in building effective and successful teams.

During the interview, we have discussed his vision on marketing and the importance of talking with customers and backing these conversations with analytics data. We also touched on topics such as education, innovation, Elon Musk and free Wi-Fi.

I hope you’ll enjoy as much as I enjoyed the interview.

You can learn more about Eylard via:



Ken Robinson Ted talk:


Interview with Pascal Ly

Pascal Ly
Pascal Ly

I have had the pleasure to interview Pascal Ly. Pascal is the General Manager of Lion City Rentals, which is part of Uber in Singapore.

During the interview, we have discussed differences in how businesses are run in emerging and developed economies. He shared examples of how companies likes Facebook are using Cambodia as a playground for testing ideas before rolling out to the rest of the world. We also discussed places where he enjoyed living and most importantly how he explains his role to his mom. 😉

Pascal started his career as a Fintech entrepreneur and over the last 18 years bult experience spanning US, Europe and APAC with broad industry knowledge and exposure in Technology, FSI, Media, Public Sector, Government, Energy, Education and FMCG. Experienced in both SMEs and Fortune 500 MNCs.

He has also held regional leadership roles in Schneider Electric and Salesforce. In addition, he acquired consulting experience with strong digital background back in France with 10 years career there with renowned consulting firms such as Capgemini and Weave. He graduated from EDHEC Business School with a Master’s degree in Management.

Pascal on LinkedIn: