For the 10th episode of “Digital Explained to my Mom” I have met Guido X Jansen. Guido has a very interesting profile: Cognitive Psychologist, Customer Optimization Manager, Magento Master, Podcast Host and International Speaker.
He works as customer optimization manager / innovator / facilitator for global brands (such as Randstad, Bol.com, T-Mobile, KPN to name a few). He teaches and coaches worldwide CRO teams improving their digital optimization processes.
Guido started in digital during his studies when he started to build websites for people. Over time, he managed to combine his passion for digital and psychology.
One of Guido’s key ideas is that the Internet is providing wealth of behavorial data. Analytics software on websites are great at providing insights on WHAT people do online but not why they are doing is. Or even why people are not doing something.
Understanding why is really key to make sure you are doing the right thing (or not doing anything), instead of copying what your competitor is doing. A good example is the usage of “social proof”. Studies have shown that Social Proof work best for socially accepted behaviors (signing up for a mortgage vs taking a loan to get your car fixed).
The conversion touched many topics such as: how he leverages his psychology degree in the digital world? how ethics plays a role in business (for products like mortgages where banks actually sell debt)? what does agile mean? And most importantly, how proud is Guido’s mom that he is doing something with his degree.
I hope you will enjoy listening to the interview as much as I enjoyed doing it.
You can connect with Guido via:
- Website: gui.do
- Guido’s podcasts:
Enjoy the show!