Meeting Grégory Pouy, Cultural Analyst – cofounder of Plink/founder of LaMercatique & of the podcast Vlan

For the 7th episode of “Digital Explained to my Mom”, I met Grégory Pouy, a globally recognized blogger, speaker, evangelist, consultant and podcaster on Vlan – a podcast that analyses the evolution of the society in the age of the industrial revolution.

I heard about Grégory via one of my colleague, Olivier Binisti. After hearing the first episode, I was completely hooked. With more than 100k subscribers, his podcast is a reference in business podcasts in France. His podcast goes beyond digital marketing and aims at discussing key social trends and how they impact the work of brands.

As the founder of LaMercatique, he specialized in marketing strategy and social media in the beauty and luxury sectors. Clients includes both start-ups and global brands such as l’Oréal, Clarins, Estee Lauder, Tag Heuer, Veuve Clicquot, Calvin Klein or Carrefour and La Banque Postale.

Prior becoming an entrepreneur, he gathered a precious experience in both brands (6 years – mostly in the Telco) and agencies (Vanksen and Sapient Razorfish).

Gregory is part of this slasher generation and his curiosity brings him on the newest subjects:

  • He co-created Plink, a podcast studio for brands.
  • He is also one of the founding Member of Arianee, a blockchain protocol dedicated to the luxury industry.
  • To have the right life balance, he is working probono for a few foundations like “Epic” and “Les déterminés”

During the interview, we discussed about how brands need to step away from the tick box mentality: VR done, AI done, chatbot done, podcast done, etc…

But also about his vision around digital transformation, blockchain and how to bring purpose to your life.

I really hope you’ll enjoy listening to the interview as mush as I enjoyed taking it.

Here are some of the links we discussed during the interview:


Enjoy the show!



Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.