I have had the pleasure to interview Eylard Wurpel, former Group CMO for the @Leisure Group, one the leading vacation rental companies in Europe, active in all segments of our industry: from full service providers Belvilla and DanCenter to booking platform Casamundo and the online marketplace Traum-Ferienwohnungen.
Eylard Wurpel has extensive international experience, having worked both on the client and agency side. Eylard loves the challenges of ecommerce, data-driven marketing and customer centricity and worked for Yahoo! and was Managing Director of search engine marketing agency ClearSense. On the client side he has worked for albelli and Belvilla. Eylard is married, has two daughters and holds an MBA from Kellogg School of Management.
Eylard is a customer centric, results driven senior business leader with a strong strategic track record. Eylard is recognized by his peers as an energetic, natural leader who excels in building effective and successful teams.
During the interview, we have discussed his vision on marketing and the importance of talking with customers and backing these conversations with analytics data. We also touched on topics such as education, innovation, Elon Musk and free Wi-Fi.
I hope you’ll enjoy as much as I enjoyed the interview.
You can learn more about Eylard via:
Ken Robinson Ted talk: https://www.ted.com/talks/ken_robinson_says_schools_kill_creativity