Real Time Email Personalisation explained to my Mom

Nick Rouquette, Associate Director Partnerships at Movable Ink

I have had the pleasure to interview Nick Rouquette, Associate Director of Partnerships at Movable Ink working in the Nordic and Benelux regions managing relationships with various partners from Marketing Cloud / ESP to tech partners and agencies.

I met Nick thanks to the active partnership between Oracle and Movable Ink. He agreed to take the challenge and try to explain what he does in words my mom would understand.

During the interview, we have discussed a number of topics such as:

  • How to create content at scale
  • How to personalise emails in real-time to increase conversion, engagement and reduce frustration (ohhh no this product is sold out!!!!)
  • And I taught him a new Moroccan word…

Prior to life at Movable Ink, Nick worked at various Digital marketing Saas companies, including spending 7 years at CheetahMail where he learned the ropes of the CRM world.

You can watch the interview on Youtube. It will also be published on all Podcasting platforms.

Landing Pages Explained to my Mom with Nicholas Scalice

For this week’s episode of “Digital Explained to my Mom” I have had the pleasure to interview Nicholas Scalice, Founder of the Landing Page School.

Nicholas is a growth marketing consultant who helps brands turn website visitors into leads and customers using high-converting landing pages. He’s the founder of Landing Page School, which offers free training on landing page design, A/B testing, and conversion optimization, and the host of 2 podcasts, including one of the top-rated growth marketing shows called Growth Marketing Toolbox.

During the interview, we have discussed the importance of Landing Pages for businesses. Nicholas shared tips and tricks on how to optimize them as well as how you would explain Landing Pages to you Mom!

Enjoy the show!

Feel free to connect with Nicholas via: 

Surviving Home Office with Markus Auer

Over the last couple of weeks, more than 3 billion people have been quarantined. Many of these people needed to switch from the office-life to the home-office life. This change in the way of living and working can feel overwhelming and dramatic. Especially when you have kids that are requiring your full attention 😉

I stumbled across a great article from Markus Auer, Regional Sales Manager for ThreatQuotient on how to survive in your Home Office: “Suddenly Home Office, Tips and Tricks on how to Survive”. Markus has been working for almost 20 years from home and has a wealth of experience to share with us.

Markus agreed to have an interview and do a deeper dive in the tips and tricks.

Enjoy the show!

About Markus Auer: 

Markus Auer (47) is a technology evangelist, speaker, start-up guy and security sales professional and joined ThreatQuotient as Regional Sales Manager in April 2018 where he is responsible for market development in Central Europe. He brings with him over 20 years of experience in IT Security.

Prior to that, Markus held other positions at ForeScout Technologies, Q1 Labs (now IBM) SourceFire (now Cisco), netForensics and MessageLabs (now Symantec). In addition to his training as Industrial Manager at Siemens AG Munich, Markus worked as a freelance consultant for Novell and Microsoft.

A conversation with Jasper Wognum, CEO and Founder of BrainCreators

In this episode, I have the pleasure to interview Jasper Wognum founder and CEO of BrainCreators in his hometown of Amsterdam.

He explains how he and a group of college friends wanted to make AI available to every industry. They do this by enabling companies to teach machines tasks without the technical side of things. Companies can then automate their own tasks that no outside created AI could match.

Jasper’s line of work is difficult for your mom to understand, let alone you and me! His outlook on AI in the future is promising explaining how a lot of noise comes from marketing and sales hype. In reality, it will create more time for important tasks and time for what you might enjoy.

During the interview, we discuss the hype and confusion surrounding AI among other interesting applications:

  • How he would explain AI it to his mom with definition and examples (03:10).
  • How can we handle potential errors in AI (06:08)? Explaining how it can be used in a percentage of certainty to provide advice in the medical industry and reduce error in others.
  • Will AI take over the role of humans completely (09:31)? We learn this is far from the truth, allowing us to do the things to add value to clients or enjoy life in general.
  • How much of AI is hype? Where did it come from (11:12)? The timeline.
  • How should the future working generation see AI (12:57)? Fortunately, Jasper explains how it can create safer working environments and improve efficiency with more time spent on valuable decisions.

Besides AI, Jasper has an interesting hobby for music production (18:56). He also sheds light on the creative side of AI (21:22) detailing how AI could never understand the human feel for good music.

Wrapping up, He explains again in mom terms what he actually does (23:30). “Teaching machines to do a specific task, then allowing others to do so with detailed instructions.”

You want to get in touch with Jasper or find his music (28:44)

Meeting Tristan Wright, Business Sherpa at Evolve to Grow

Tristan Wright, Business Sherpa at Evolve to Grow

For the last episode of “Digital Explained to my Mom” in 2019, I have had the pleasure to interview Tristan Wright, Business Growth and Simplification Specialist at Evolve to Grow

Tristan and I met via LinkedIn. I was intrigued by Tristan’s title: Business Sherpa. When I started digging into Tristan I really got inspired by his life story. The story of a man who had almost everything; lost it and then managed to get back on track. He has decided to share his experience by helping small business owners grow their businesses in a sustainable way.

During the interview, we have discussed a number of topics such as the challenges facing entrepreneurs and a couple of strategies to be successful while keeping a good work/life balance:

  • Always start with the end in mind
  • Do not trade time for value
  • Read books multiple times

I hope you will enjoy the interview!

Feel free to reach out to Tristan.

  • Website:
  • Email id:
  • Linkedin:
  • Youtube: Evolve to Grow channel



Meeting Shilpa Mitra, CEO, and co-founder of

Shilpa Mitra, Co-Founder and CEO of Shufflup

For the latest episode of Digital Explained to my Mom, I have had the pleasure to interview Shilpa Mitra, CEO & Co-founder at ShufflUp

We met during The Next Web in Amsterdam. The Next Web is a conference featuring Corporates and Start-Ups and focussed on building relationships between both. I met Shilpa and her partner in crime: Sromana Mukhopadhyay at their booth. They were promoting Shufflup, a fully automated, stand-alone cryptocurrency trading platform.  Their goal is to make investment easy for anyone especially people who don’t usually invest in funds or other financial products. I was so interested in their vision and their mission that I asked if they wanted to take part to “Digital Explained to my Mom”. 

During the interview, we have discussed a number of topics such as:

  • What are HODLERs? This group which represents 83% of Bitcoin owners are people that are keeping Bitcoins in their wallet because they believe in its growth.
  • What is the relationship between potatoes and algorithms?
  • How do you explain to your parents that you will not be an engineer or a Doctor but will start your own business?
  • How to choose a business partner to get with you on the journey?

I hope you will enjoy the interview!

Feel free to reach out to Shilpa and Shufflup.


Meeting Tatiana Cury – Customer Experience Expert and Miss LinkedIn

Tatiana Cury
Tatiana Cury

Welcome to “Digital Explained to my Mom”. The podcast that cuts through the marketing wahwah. In each episode, I am interviewing marketing professionals who will be able to explain who they are and what they do in words my mom would understand.
For this new episode, I met Tatiana Cury, Marketing Sales Expert in Data Solutions and Miss LinkedIn as I like to call her.

Tatiana and I met via LinkedIn. She reached out to me as part of her 100 contacts-a-week challenge.She can be described not only as a results-oriented person but also people-oriented, always concerned with building relationships and keep people happy. She really enjoys to challenge herself to bring innovative ideas to improve processes and results.

During the interview, we discussed how she applied growth-hacking in an offline world, her 100 contacts-a-week challenge and her definition of Customer Experience.

You can get in touch with Tatiana via:

Meeting Jeff Tippett – Persuasive Communication Expert and Best Selling Author

Jeff Tippett - Mr Persuasion
Jeff Tippett – Persuasive Communication Expert, Author and Friendly Guest 🙂

I have had the pleasure to interview Jeff Tippett, known as Mr. Persuasion, the author of “Unleashing your Superpower”, the ultimate book on persuasive communication.

During our conversation, we discussed how you can discover your persuasive superpower. A skill that can be useful for your private and your professional life. Jeff’s life story is an amazing example of how Persuasion can change your life.

During the interview, we discussed the difference between Manipulation and Persuasion. And how they relate to the 3 C’s of communication: Capture, Connect, Convince.

The interview also includes a lot of practical tips that can have a positive impact on your life.


More about Jeff:

Speaking to international audiences through keynotes and seminars, Jeff helps attendees increase their effectiveness, gives them powerful tools to reach their goals, and empowers attendees to positively impact and grow their organizations or businesses.

His second book, an Amazon #1 international bestseller, is titled: Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need. His bold statement is that we all live or die based on our ability to persuade.

In 2014, Jeff founded Targeted Persuasion, award-winning public affairs + communications firm. He has worked with renowned brands like Airbnb, The National Restaurant Association, The League of Women Voters, The League of Conservation Voters, plus others. Other industry experts have validated Jeff’s work with numerous awards including the prestigious The American Advertising Award.

The heart and soul of Jeff’s presentations are the emotional story he tells of adopting his youngest daughter from Haiti while the country’s government was collapsing. Through this near-death experience of navigating civil unrest and institutional bureaucracy in a third world nation, Jeff learned valuable lessons on how to persuade others without ever manipulating. Jeff unpacks these secrets of the superpower of persuasion in every presentation.

Meeting Guido X Jansen – Cognitive Psychologist, Customer Optimization Manager, Magento Master, Podcast Host and International Speaker.

Guido X Jansen
Guido X Jansen

For the 10th episode of “Digital Explained to my Mom” I have met Guido X Jansen. Guido has a very interesting profile: Cognitive Psychologist, Customer Optimization Manager, Magento Master, Podcast Host and International Speaker.

He works as customer optimization manager / innovator / facilitator for global brands (such as Randstad,, T-Mobile, KPN to name a few). He teaches and coaches worldwide CRO teams improving their digital optimization processes.

Guido started in digital during his studies when he started to build websites for people. Over time, he managed to combine his passion for digital and psychology.

One of Guido’s key ideas is that the Internet is providing wealth of behavorial data. Analytics software on websites are great at providing insights on WHAT people do online but not why they are doing is. Or even why people are not doing something.

Understanding why is really key to make sure you are doing the right thing (or not doing anything), instead of copying what your competitor is doing. A good example is the usage of “social proof”.  Studies have shown that Social Proof work best for socially accepted behaviors (signing up for a mortgage vs taking a loan to get your car fixed).

The conversion touched many topics such as: how he leverages his psychology degree in the digital world? how ethics plays a role in business (for products like mortgages where banks actually sell debt)? what does agile mean? And most importantly, how proud is Guido’s mom that he is doing something with his degree.

I hope you will enjoy listening to the interview as much as I enjoyed doing it.

You can connect with Guido via:

Enjoy the show!


Meeting Nicolas van Eeckhout – Co-founder and CEO of Cogarius

Nicolas van EeckhoutFor the 9th episode of “Digital Explained to my Mom” I met Nicolas van Eeckhout, co-founder and CEO of Cogarius.

Nicolas is an entrepreneur passionate about Blockchain and how it could change the way we engage with each other. At Cogarius, they believe that innovation is about leveraging hidden values.

Nicolas has a great passion for digital, technology and networking. Besides being the co-founder of Cogarius, he is the co-founder of the Meetup Blockchain-Ethereum group in Brussels.

Special thanks to my brother Fouad who brought me in contact with Nicolas.

I hope you will enjoy the show!